Ready to build an AI-Battleplan for your Marketing team that amplifies human talent (not replaces it)?
Create a structured AI roadmap, practical training, and simple workflows that help your team do far more for your brand with less time (and enjoy their job even more).
AI is chaos without a structured plan that your team want to be part of.
The seven signs of unstructured-AI processes in any marketing team:
1. People think they're going to be replaced by AI (not enhanced).2. Different people are using AI in different and inefficient ways that harm marketing performance.3. No structured roadmap, so no one knows what they're doing (or why).4. No standards or governance make AI-use risky.5. Slowing down (not faster) campaign or content cycles.6. No measurement of AI's impact, so leadership cut investment.7. No AI audit and strategy that links people with AI performance targets with ROI .
You need a 3-phased strategic path to AI:
1. Build your AI Battleplan: Your audit, roadmap, pilots and new processes, backed with KPIs that are performance and human-focused.
2. Upskill your people: Learn prompting and powerful AI skills that guarantee happy team members and marketing that performs better, faster and cheaper.
3. Build or buy: Add the right mix of off-the-shelf or custom AI workflows or agents that deliver ROI and user adoption.
How we can partner:
1. AI Audit & Marketing Battleplan
A full review and strategy for your:AI Maturity
Team's capability
Process bottlenecks
Content workflows
Tech stack integration
Governance & brand safety
Clear next steps with rock-solid KPIs.These are the ingredients for any 3, 6, 12 month+ AI Transformation.(£3000-£6000)
What I Do
2. AI Training Across Your Functions
Training tailored for skills like:Strategy
Content
Creative
Operations
Social
Insights
Media
LeadershipHands-on, skill & confidence building sessions that spark imagination, possibilities using your real-world work, not theory.(£3000-£6000)
3. AI Marketing Workflows
From simple custom GPTs to workflows or agents that support:Content planning
Campaign & content strategy
Research & competitor analysis
Social media
Writing
Measurement & KPIs(Starting at £3,000)
4. Ongoing Consultancy
We cover everything from:Leadership check-ins
Competitor AI moves
AI trends & tools you can jump on
Cultural impact
User adoption reviews
KPIs
Bottlenecks
Wins(£2000 a month)
Brand strategist since 2005. IPA Effectiveness trained. Yuno Juno Freelancer of the Year 2019. Multiple AI qualifications, Make.com Academy, AI Agents & N8N and Prompt Mastery with Rob Lennon.
Some recent projects
Major B2B UK Marketing Agency
Built their entire 6-month AI transformation roadmap using Gartner's AI framework. Recommended 9 pilot projects to take them globally to Level 3 AI maturity. Includes Advanced prompt training for data, media, creative, and strategy teams across all major markets. Ongoing consultancy to keep them ahead of developments.The brief: "Make us future-ready without over-investing in AI systems that harm creative integrity."UK Challanger Brand Strategy ConsultancyCustom GPTs to turn £50,000 brand projects into £10,000 deliveries. Built tools for insight generation, positioning, sales calls, email content.The brief: "We need to stay profitable without sacrificing quality."Major Network CX Agency in LondonCustom AI email writer cut copywriting time by 50%. Saved £3,000 on an 8-week Compare The Market project. Key Message Content Tester produced 40+ variations across 9 touchpoints and 3 channels in hours instead of weeks. Invoice analyzer saved 3 days of account management work per analysis.The brief: "We're drowning in manual processes and losing margin to inefficiency."Cigna Healthcare InternationalMulti-market brand segmentation. Redefined personas. Created 2025 marketing plan. Social strategy across 5 local markets with competitor research and brand health integration. Delivered in weeks, not months.The brief: "We need strategic clarity that works globally and adapts locally."Xero Accounting Software3-year integrated campaign strategy for Making Tax Digital. Synthesised massive complexity into a simple TAM-SAM-SOM segmentation and multi-channel plan. Orchestrated stakeholders. Delivered fast.The brief: "Cut through the MTD complexity and increase penetration faster than competitors."University of SouthamptonGold Case Circle Award Winner. 16,000+ engagements. 381% increase in email CTR. 400 uploads. Full strategy from insight to activation.The brief: "Make cold audiences care about us again."
Who This Is For
Mid-to-large marketing teams wanting to win the AI race, not get left behind and achieve higher levels of impact and user adoption from AI.
What You Get
*Faster campaign production.
*Better content consistency.
*Clear governance and safe AI use.
*Research and insights that aren't run-of-the-mill.
*A confident, happy team that uses AI properly, not randomly.
*Reduced reliance on agencies and cost-savings.
*Measurable time-savings and more content at scale.Delivered by an insider: a marketer (not a tech-bro) with 20 years of experience working for the world's biggest brands.
A final word...
Most AI marketing is wallpaper.
AI just speeds up the sameness.
(Especially in the wrong hands.)
Speed alone is not an AI-battleplan.And neither is cutting talent.
Save on salaries today, lose sales tomorrow.So you need to do three things:
1. Build systems
2. Champion talent
3. Act strategicallyDo that, and you see ROI quickly.
Don’t do it, and you fall behind.
